Licence Fondamentale en Gestion



Licence en Marketing

1. Objectif:

La Licence nationale en marketing a pour objectif de former, en trois ans après le baccalauréat, des cadres en marketing, destinés à occuper des postes opérationnels, et à terme stratégiques, couvrant le vaste champ du marketing et de ses nouveaux métiers.

2. Conditions d’admission:

Etre titulaire d’un Bac ou équivalent.
Nombre prévu des étudiants : 80 étudiants

3. Perspectives professionnelles du parcours:

Les titulaires de cette licence peuvent occuper le poste de :

  • Assistant marketing
  • Responsable de la relation client
  • Responsable fidélisation
  • Responsable e-commerce
  • Responsable acquisition clients
  • Responsable des partenariats Marketing
  • Responsable après-vente
  • Responsable communication multicanal

4. Perspectives académiques du parcours:

Les étudiants les plus distinguées peuvent poursuivre leurs études dans :
–  Des mastères de recherche
–  Des mastères professionnels


Plan d’étude

Semestre 1

  1. Principes de gestion
  2. Comptabilité Financière I
  3. Micro / Macro économie
  4. Anglais
  5. C2I
  6. Principes de droit
  7. Maths (Analyse et Algèbre)

Semestre 2

  1. Marketing
  2. Gestion des Ressources Humaines
  3. Management & Leadership
  4. Anglais
  5. C2I
  6. Statistiques
  7. Comptabilité financière 2

Semestre 3

  1. Gestion de la production
  2. Comptabilité de gestion
  3. Finance
  4. Organisation de journées thématiques
  5. Anglais
  6. Développement personnel I
  7. Droit des affaires
  8. Economie des affaires

Semestre 4

  1. Stratégie marketing
  2. Comportement du consommateur
  3. Recherche marketing
  4. Séminaire : Préparation d’unRapport de stage
  5. Anglais
  6. Développement personnel II
  7. Option 1 : Techniques de Vente
  8. Option 2 : Innovation Managériale

Semestre 5

  1. Communication marketing
  2. Distribution
  3. Gestion des prix et des produits
  4. Soutenance rapport de stage
  5. Anglais
  6. Culture entrepreneuriale
  7. Option 1 : Commerçants et actes de commerce

Option  2 : Commerce électronique

Semestre 6

  1. Analyses des données marketing
  2. Marketing des services
  3. Marketing digital
  4. Séminaire: Préparation d’un mini-mémoire ou projet
  5. Anglais
  6. Webdesign
  7. Option 1 : Marketing international
  8. Option 2 : Commerce international
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